Facebook Mastery Program – Visual Grid Version

Phase 1: Foundations (Beginner)

Module	Title	Tagline	Icon
1	Facebook Marketing Basics	Why Facebook Ads matter & how the algorithm works	📊
2	Profile & Page Setup	Create optimized FB & IG profiles, pages & CTAs	🖼️
3	Mastering Your Facebook Page	Post, engage & manage Business Manager like a pro	📌
4	Funnels & Websites	Understand funnels & what to do if no website	🌐
5	Pixel & Tracking Essentials	Set up Facebook Pixel & track campaigns	📈

Phase 2: Audience & Ads (Intermediate)

Module	Title	Tagline	Icon
6	Audience Targeting Mastery	Custom, lookalike & saved audiences for laser-focused reach	🎯
7	Facebook Ads Fundamentals	Understand campaign structures & launch your first ads	💡
8	Commerce & Catalog Management	Set up shops, catalogs & product listings	🛒
9	Creative Ads Mastery	Learn 4 elements of perfect ads & best formats	🎨
10	Research & Persona Building	Create buyer personas & research competitors	🔍

Phase 3: Creative Excellence & Campaign Strategy (Advanced)

Module	Title	Tagline	Icon
11	Motivation & Creative Inspiration	Evergreen ad structures & top resources	🚀
12	Creative Formation & Optimization	Use AI, UGC, freelancers & influencers	🤖
13	Ad Copy & Policy Essentials	Write converting ad copies & follow FB policies	✍️
14	Campaign Fundamentals & Budgeting	Objectives, budgets, bidding & optimization	💰
15	Location & Audience Strategies	Target right cities, demographics & audiences	📍
16	Interest & Detailed Targeting	Select interests, segment audiences & beat competitors	🧩

Phase 4: Funnels & Full-Scale Campaigns (Expert)

Module	Title	Tagline	Icon
17	Full Funnel Campaigns	TOFU, MOFU, BOFU campaigns & scaling	🔄
18	Catalog & Dynamic Ads	Run catalog, dynamic & collection ads	🗂️
19	Test Campaigns	Backup audiences & creatives, LLA testing	🧪
20	Retention & Scaling	Advanced retargeting & scaling strategies	📈
21	Advanced & Local Strategies	Local campaigns, new features & messaging	🏙️
22	Niche Campaigns	Real estate, coaching & overseas targeting	🌏
23	Other Campaign Types	Brand Awareness, Reach, Traffic & analysis	📊

Phase 5: Troubleshooting & Business Growth

Module	Title	Tagline	Icon
24	Why Ads Fail	Common mistakes & creative/landing page tips	⚠️
25	Ad Account Recovery & Certification	Recover accounts, contact support & certify	🛠️
26	Selling Your Services Online	Platforms, communities & scaling services	💼